PON: International Marketing

Thanks to this PON project, Amabile students took a 4-week marketing training course in Asturias focused on the business sector.

A group of 15 Italian students specialised in international marketing had the opportunity to complete a training period in Asturias and develop related activities between 17 July and 13 August 2018. During this time, they learned about globalization, internationalisation of the company, international marketing strategies, labour market analysis and much more, and they carried out several cultural visits, such as the Archaeological Museum, the Museum of Fine Arts and the Casa Natal de Jovellanos Museum.